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DDB Worldwide Introduces the DDBot Photo Contest at SXSWI 2014  Connect with DDB/Tribal Festival Delegates for Your Chance to Win Registration to SXSWI 2015 Launching next week at SXSW Interactive, the “DDBot” is a two-inch monster-like figurine that doubles as a USB and keychain, featuring the agency’s logo on its belly and the agency’s SXSW dedicated hastag, #DDBdoesAustin on its bum. DDBot is designed to accompany this year’s SXSW Interactive Festivalgoers to pose for pictures throughout highlighted sessions and events in Austin, TX. DDBot is anything but shy – it loves attention and its favorite hobby is photo bombing! SXSW delegates from DDB and Tribal Worldwide will be distributing DDBots to a select group of Festival attendees who the representatives consider to be DDBot-worthy. If you’re chosen to participate in the photo contest, help the attention-hungry DDBot by posting funny, quirky photos of it, tagged with #DDBDoesAustin and you could win registration for SXSW Interactive 2015! Use the DDBot as a fun way to chronicle your SXSW experience so friends and colleagues will be able to see all the fun you (and DDBot) are having in Austin, for a chance to receive free registration to next year’s Festival. All photos tagged with #DDBDoesAustin will be published to DDB’s official SXSW blog, www.ddbdoesaustin.com. In addition, curated pictures may be shared on DDB’s social media channels, including Twitter and Instagram. Here’s how to participate in the photo contest:  Take photos of DDBot at key sessions, workshops, parties, social gatherings Example: Include DDBot at the forefront of your photo with an awesome SXSW scene in the background Tweet, Facebook or Instagram the photo but be sure to include the hashtag, #DDBDoesAustin or else it doesn’t count All tagged photos will be posted to DDBdoesAustin.com and may be shared through DDB’s Twitter, Facebook and Instagram page Check-out DDBdoesAustin.com to see where DDBot has been – and who its been with! Keep DDBot as a SXSW souvenir! The figurine is also a USB. Just pop its little head off and you can save 1GB of information Shortly after the Interactive Festival is over, DDB will announce the winner of the best photo. The winning individual will receive registration to next year’s SXSW Interactive Festival. All SXSWI attendees are eligible (including DDB employees). If you have any questions regarding DDBot, or if you’d like a chance to participate in the program, please email melody.wolff@ddb.com.

DDB Worldwide Introduces the DDBot Photo Contest at SXSWI 2014 

Connect with DDB/Tribal Festival Delegates for Your Chance to Win Registration to SXSWI 2015

Launching next week at SXSW Interactive, the “DDBot” is a two-inch monster-like figurine that doubles as a USB and keychain, featuring the agency’s logo on its belly and the agency’s SXSW dedicated hastag, #DDBdoesAustin on its bum. DDBot is designed to accompany this year’s SXSW Interactive Festivalgoers to pose for pictures throughout highlighted sessions and events in Austin, TX. DDBot is anything but shy – it loves attention and its favorite hobby is photo bombing!

SXSW delegates from DDB and Tribal Worldwide will be distributing DDBots to a select group of Festival attendees who the representatives consider to be DDBot-worthy. If you’re chosen to participate in the photo contest, help the attention-hungry DDBot by posting funny, quirky photos of it, tagged with #DDBDoesAustin and you could win registration for SXSW Interactive 2015! Use the DDBot as a fun way to chronicle your SXSW experience so friends and colleagues will be able to see all the fun you (and DDBot) are having in Austin, for a chance to receive free registration to next year’s Festival.

All photos tagged with #DDBDoesAustin will be published to DDB’s official SXSW blog, www.ddbdoesaustin.com. In addition, curated pictures may be shared on DDB’s social media channels, including Twitter and Instagram.

Here’s how to participate in the photo contest: 

  • Take photos of DDBot at key sessions, workshops, parties, social gatherings
    • Example: Include DDBot at the forefront of your photo with an awesome SXSW scene in the background

Tweet, Facebook or Instagram the photo but be sure to include the hashtag, #DDBDoesAustin or else it doesn’t count

  • All tagged photos will be posted to DDBdoesAustin.com and may be shared through DDB’s Twitter, Facebook and Instagram page
  • Check-out DDBdoesAustin.com to see where DDBot has been – and who its been with!
  • Keep DDBot as a SXSW souvenir! The figurine is also a USB. Just pop its little head off and you can save 1GB of information

Shortly after the Interactive Festival is over, DDB will announce the winner of the best photo. The winning individual will receive registration to next year’s SXSW Interactive Festival. All SXSWI attendees are eligible (including DDB employees).

If you have any questions regarding DDBot, or if you’d like a chance to participate in the program, please email melody.wolff@ddb.com.

February 28, 2014
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USTA Serves an Ace at SXSW Join us on Monday, March 10 at the AT&T Convention Center at SXSW where DDB and United States Tennis Association (USTA) will create an interactive installation that invites participants to add themselves and generate their own version of the brand new “Tennis Makes You” online films. The videos will be published on the USTA’s YouTube brand channel and then shared with the participant via email. Using an iPad via a custom software solution (not an app) the attendant aligns the participant in the proper location and selects which one of the three films they are going to create, this includes Stronger, Stress-Free and Invincible. Once complete users can share these funny, personalized videos with their social network. Films are also aggregated with the hashtag #TennisMakesYou  Swing on by! 

USTA Serves an Ace at SXSW

Join us on Monday, March 10 at the AT&T Convention Center at SXSW where DDB and United States Tennis Association (USTA) will create an interactive installation that invites participants to add themselves and generate their own version of the brand new “Tennis Makes You” online films.

The videos will be published on the USTA’s YouTube brand channel and then shared with the participant via email.

Using an iPad via a custom software solution (not an app) the attendant aligns the participant in the proper location and selects which one of the three films they are going to create, this includes Stronger, Stress-Free and Invincible.

Once complete users can share these funny, personalized videos with their social network.

Films are also aggregated with the hashtag #TennisMakesYou

 Swing on by! 

February 21, 2014
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DDB Does SXSW 2014

The countdown is on - SXSW 2014 is four weeks away.

DDB and Tribal Worldwide are excited to head to Austin, TX for sunshine and panel sessions – and, those of us in the Northeast are especially happy to escape the Polar Vortex!

Both SXSW veterans and newbies from around the Network are attending the conference to share ideas, collaborate, learn and enjoy some authentic BBQ. This year, we will be doing something different – offering DDBers a fun way to experience the scenes of SXSW.  But more on that later….

Let us know the names of the sessions on your “must attend” list.  We’ll see ya’ll there! 

For frequent updates on SXSW 2014, check out DDBDoesAustin.com.

February 06, 2014
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Embracing the Crowd with a Hacker Mentality

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This article was first published by DMNews.com on March 18, 2013.

I was fortunate enough to attend this year’s SXSW Interactive Festival as a moderator on a panel about crowd-funding and entrepreneurship. Considering every one of the more than 25,000 people at the festival had their eyes fixed on their phones, there’s plenty of content and conversations surrounding the show available in the social sphere at #sxsw, so I won’t try and out “Grumpy Cat” the crowds. But here are a few observations:

“The Crowd”

The uniform last week in Austin was plaid shirts, big glasses, tattoos, and beards among the digerati. However, there was also a lot of talk among these elites about “The Crowd.” There were at least a dozen different talks on the power of accessing this crowd, which could refer to either one’s own social network or a larger community, to hack a system. In my case, the system was financing. Platforms like Kickstarter, Indiegogo, Kiva, and Neighbor.ly connect entrepreneurial ideas to capital by disrupting the more traditional means of banks, community-based economic development, and venture capital firms.

Read More

March 22, 2013
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The end of the line, but only for SXSW 2013. Thank you, and good night - counting down to SXSW 2014 and the next instalment from DDBdoesAustin.com! 

The end of the line, but only for SXSW 2013.

Thank you, and good night - counting down to SXSW 2014 and the next instalment from DDBdoesAustin.com! 

March 16, 2013
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The end is nigh.

The end is nigh.

March 16, 2013
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Depeche Mode meet their audience - looking forward to the Delta Machine album being released!

Depeche Mode meet their audience - looking forward to the Delta Machine album being released!

March 14, 2013
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DJ Bunny Ears’ panel (his mum calls him Eric Johnson) was a great kick in the pants for all of us about the opportunity to use music in our work. Covering work including Converse Rubber Tracks, Hyundai Re:Generation and Mountain Dew’s Green Label Sound, this was a much needed reminder about just how much heavy lifting that music can do for our work, how much it gets the short end of the stick (“you mean we’ve got no time and no budget? AWESOME!”) and the incredible opportunities that exist to go beyond licensing and to create something great that benefits both bands and brands.

DJ Bunny Ears’ panel (his mum calls him Eric Johnson) was a great kick in the pants for all of us about the opportunity to use music in our work. Covering work including Converse Rubber Tracks, Hyundai Re:Generation and Mountain Dew’s Green Label Sound, this was a much needed reminder about just how much heavy lifting that music can do for our work, how much it gets the short end of the stick (“you mean we’ve got no time and no budget? AWESOME!”) and the incredible opportunities that exist to go beyond licensing and to create something great that benefits both bands and brands.

March 14, 2013
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Get on your boots.

Get on your boots.

March 14, 2013
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What brands can learn from bands: just how valuable your fans really are

While music is more popular than ever before, it’s ironic that a large part of SXSW Music is devoted to figuring out just how the industry can survive in the era of peer-to-peer sharing (interestingly Napster’s co-founders Sean Parker and Shawn Fanning were here for the world premiere of the documentary feature film Downloaded).

A great panel here showed that the music industry is actually under-developed and that there’s another potential $450 million to $2.6 billion that could currently be made (I know that that’s quite a wide range, but if I were in the music industry I’d be pretty excited about another $450 million cents in sales at the moment). Where is this opportunity coming from? Largely from the fans – those people who want to engage even more with the bands they love and are using platforms such as PledgeMusic not to donate their money to the industry, but instead to gain a deeper experience with their favourite artists.

Substitute “brands” for “bands” and I think that’s a pretty interesting idea that we can all use.

March 14, 2013