DDB New Zealand’s Digital Creative Director, Haydn Kerr shares five big take aways from SXSW 2014. Click here to check them out
I’m loving Austin and SXSW (beyond not being able to get a cab and the necessary lining up for almost everything). It’s diverse, certainly not “just for the kids,” as even my mum who is a child psychologist, would benefit greatly from a lot of the speakers and content. I’m about to hear a session about trends this year at SXSW but two things stand out for me so far…
1) We don’t truly understand the power of the Internet yet, so you can still expect plenty of exciting times ahead.
2) Social good is increasingly at the heart of where we are going with digital/Internet. It’s our chance to make things better and big brands are key in making that happen.
Finally, Tilda Swinton is an incredibly intelligent and amazing artist. She talked openly and freely about her incredible career and perspectives including love of cinema.