Overdid it a bit. Didn’t remember the portions. Stoked though. — at Torchy’s Tacos.
SXSW has become a key venue for the introduction of new technology, with Foursquare launching and Twitter gaining a large amount of its early momentum here. However, as much as this event has become a showcase for new tech (Monday’s Woodstock-sized Google Glass developer demo, anyone?) it’s far more important to focus on the human element – including what the tech asks of people and what it can do for them. With this in mind, here are my four key outtakes from the last two days here in Austin.
Despite the annual influx of SXSW hashtags reporting innovation and bringing news of new digital startups hitting our twitterboxes each March… It’s hard to fathom quite what you’ll get from South By SouthWest, a 5 day interactive festival held in a town that’s motto is “Keep Austin Weird”.
Ultimately, as advertising agencies, we look to SXSW to learn from the latest technology and platforms so that we can find opportunities for our client’s brands to catch the zeitgeist and impact behaviour.
But whilst advertising has always been about winning the moment and this is as close as you’ll get to today’s cutting edge moment, it doesn’t take too many presentations from Silicon Valley’s finest to see that advertising can learn a lot more from their spirit then the whereabouts of the next bandwagon.
DDB Chicago (Moderated by Eric Johnson)
Wednesday, March 13 12:30PM – 1:30PM
Austin Convention Center Room 17A, 500 E Cesar Chavez St
#musicbranding #sxsw # #ddb @DDB_Worldwide
Explore how music and brands play together in an ecosystem that is mutually beneficial to all parties involved. With brands, music is really just beginning to get utilized in a more meaningful way. Look at the unique and unfolding opportunities of music in collaboration and partnerships with brands, ad agencies and marketers. Brands, record labels, ad agencies, music/band management, marketing companies, artists and music supervisors talk about the ins and outs of working together.