Bringing the Arena to Your Phone
http://schedule.sxsw.com/2012/events/event_MP11753
While music and mobile have gone together since the days of the transistor radio and then the original Walkman, increasingly the live experience is finding a place with the mobile device.
Key insights
- Going mobile/appifying forces you to simplify and condense both your website and your online offering – keep in mind what type of connection that you want to create with fans before, during and after a live music event, as well as the ongoing relationship that you want to have with them.
- Collecting basic information/data about your fans is not enough – that’s just the beginning. You need to know when and how to best use that information in order to create a human connection – not to bombard people with offers.
- Fans want to be personally acknowledged by their favourite artists.
- In order to connect people with great experiences and other people there are three separate dimensions to consider: connecting via people/community (eg recommendations), via location/proximity and by time (eg a calendar).
- Be prepared for people to use your app never having visited your site – you need to ensure that the value of the app is clear and that it is easy to use without any instruction/prior knowledge.
- Keep in mind the role of the screen at live events – we need to supplement this experience, not take away from it by making people look at their screen all the time.
